Cerkno, Green and Sustainable Destination
What does the title sustainable destination mean?
Sustainability is too often equated merely with nature conservation, a clean environment, and waste separation, but its meaning is much broader. For a destination to have the title “sustainable,” responsible conduct, thoughtful spatial and tourism development planning, preservation of cultural heritage, promotion of local entrepreneurship, involvement of residents, connection of tourism providers, and careful protection of animal and plant species are necessary. All this aims at creating a better future.
If we want to leave our descendants places worth admiring, careful planning of tourism is crucial. The Green Scheme of Slovenian Tourism guides us with precise guidelines. The Green Scheme of Tourism is a quality certificate that the Slovenian Tourist Board uses to mark compliance with a wide range of requirements in the field of sustainable tourism. This scheme, which is based on global criteria while considering national characteristics and requirements, is a tool for assessment as well as for improving sustainable operations.
The strategic vision of Slovenian tourism emphasizes that Slovenia is a global green boutique destination attracting demanding visitors. They seek diversity, active experiences, tranquillity, and benefits that enrich personal experience.
Thus, Cerkljanska, as the holder of the gold badge Slovenia green destination, also follows the tourism development strategy in the municipality of Cerkno for the period from 2021 to 2025, which is the central and the first strategic document that comprehensively addresses the area of tourism development in the Cerkno destination. The tourism development strategy in Cerkno is written in the form of strategic and operational goals, measures with activities, timelines, responsible parties, and estimated financial contributions across three key pillars, namely at the level of destination management, at the level of developing tourist products and infrastructure, and at the level of promotional activities.
In it, we wrote: “In Cerkno, we will host tourists in all seasons by 2025. We will not only be known as a family winter destination, but we will attract visitors year-round with unforgettable experiences of cultural heritage from the period of world wars, music events celebrating the oldest musical instrument in the world, relaxation in peaceful rural surroundings, and a well-maintained infrastructure for active outdoor experiences.”
Overview of activities in 2024
Cerkljanska, as the holder of the gold badge, encounters an overview of completed activities based on annual plans and reports for the specified period. At the beginning of the new year, we report how fruitful the past year was as we rank on the list of sustainable and green destinations and how many of the set goals, we successfully accomplished at the Cerkno Tourist Board.
TOURISM INFRASTRUCTURE
In our efforts to promote sustainable mobility and improve transport infrastructure, we have recently successfully completed several projects that significantly contribute to sustainable mobility.
Archaeological Park Divje babe
At the beginning of 2024, we completed a circular path in the Archaeological Park Divje babe, which allows visitors easier access from various public transport points. The new path provides a well-maintained and pleasant walking experience throughout the park area, enhancing the visitor experience. The Archaeological Park Divje babe includes three units of cultural heritage: the caves Divje babe I and II and the church of St. John the Baptist. The caves Divje babe I and II are, besides archaeological significance, also natural values of national importance as they represent a habitat for various cave animals, including endangered and protected species. From April to October, public guided tours are held in both caves, where the visit to the cave Divje babe I, where the Neanderthal flute – the oldest musical instrument in the world was found, is only possible with a guide since the cave is otherwise closed to the public. The management of the park is overseen by the Cerkno Tourist Board, following the management plan and sustainable development of the park. Currently, the process of declaring the archaeological site of Divje babe as a monument of national significance is underway. We hope that the declaration will be realized this year, marking the 30th anniversary of the discovery of the Neanderthal flute.
Signposting of New Cycling Paths
For cycling enthusiasts, we have provided clear and functional signposts for cycling routes, which has improved connectivity between local settlements and enabled easier exploration of the wider area. We have marked 8 cycling paths that guide visitors through picturesque places rich in natural and cultural heritage. These paths encourage environmentally friendly exploration of our areas, as they allow travel by bicycle instead of by car, reducing the carbon footprint and contributing to the preservation of the natural environment.
For an even more sustainable experience, we offer visitors at our institute the opportunity to rent e-bikes, which make cycling accessible to a broader range of users, including those who may not be used to cycling long distances or on more challenging terrain. With this, we aim to promote sustainable mobility while enabling pleasant and comfortable exploration of the areas for all generations. We hope that visitors can choose sustainable forms of transport upon arrival, thereby reducing traffic pressure in the vicinity.
Our goal is to create a destination where visitors are encouraged to make sustainable decisions while enjoying unspoiled nature and rich heritage.
Trailhead Blegoš
In collaboration with the Municipality of Cerkno, we have arranged the trailhead for the hiking path leading to Blegoš. This arrangement includes a dehydration toilet unit and suitable parking space. This is already the fourth dehydration toilet unit we have installed at the destination in recent years. Such units are crucial for reducing the impact of tourism on sensitive natural areas, as they effectively address wastewater issues and maintain the cleanliness of nature. By installing these units, we promote responsible tourism and educate visitors to respect nature.
Thematic Trails
A new addition from last year is the marking of Bevk’s path, which leads from Cerkno to Zakojca, the birthplace of the writer France Bevk. A new thematic path “On the Trails of Partisan Skiers Cerkno ’45” is also being developed, which will be dedicated to use in April. The path will be equipped with informative boards with stories, photographs, and testimonies from the past that will encourage visitors to reflect on the importance of this event.
When designing such paths, we consider sustainable principles, as the paths minimally impact the natural environment and use natural materials for signposts and information boards. We promote hiking to explore the destination, which reduces dependence on car transport and contributes to the preservation of the natural landscape. By creating such paths, we also significantly contribute to the preservation and promotion of our cultural and historical heritage.
APP POT
In 2024, we completed the development of the mobile app POT, which facilitates easier access to hiking and cycling paths. The app is user-friendly and encourages to explore the destination.
ACCESSIBILITY FOR ALL
In the area of accessibility, we have taken significant steps to bring the destination closer to vulnerable groups, while also fulfilling our commitment to sustainability and inclusion. We believe that sustainable tourism is not only about caring for the environment but also about caring for the people who visit it, regardless of their abilities.
Upgraded Website
Our website visitcerkno.si has been upgraded with advanced accessibility settings, allowing visitors to customize the page display according to their needs. With the help of special tools, users can change font size, contrast, and layout of elements. With this, we have prioritized digital accessibility and aligned with the standards of modern sustainable tourism.
Infrastructure and Accessibility Analysis
In collaboration with the Institute Brez Ovir, we conducted a comprehensive analysis of the accessibility of tourist infrastructure in the municipality of Cerkno. Based on their recommendations, we renovated the Tourist Information Centre, where we have ensured organized accessible paths, adapted entrances, and interiors that are friendly to all users.
Digitalized tour of the Divje Babe I cave
To improve accessibility to one of the largest attractions in our municipality, the Divje Babe cave, we introduced an innovative solution – the purchase of VR goggles that enable a digitalized tour of the cave. Visitors with limitations can now experience this unique site even if a personal visit is not possible due to physical constraints or weather conditions when the cave is closed. This solution is also a sustainable innovation as it allows for the cave to be visited even during periods when it is closed due to the sensitivity of the cave environment.
With all these measures, we have taken a big step towards inclusive tourism that provides access to natural and cultural heritage for all visitors. We believe that the sustainable orientation of our destination is also measured by our concern for social justice and accessibility. Our efforts are based on the belief that unique experiences can be accessible to everyone – without barriers.
COLLABORATION IN THE LOCAL COMMUNITY
We participated in organizing a fundraising event aimed at the restoration of the Partisan Hospital Franja, which was affected by flooding in 2023. With the collected funds, we will contribute to the faster restoration of this important historical monument.
We are aware of the importance of maintaining sustainable initiatives in the environment, which is why we co-founded the restoration of an older water fountain in Zakojca, which again serves the local community and visitors.
We also participated in the Slovenian Olympic Torch project, where it made a multi-kilometer journey from the center of Cerkno to the Cerkno Ski Center. Along the way, the torch was passed by several local societies: the Sožitje Society, the Health School Active Seniors, the Dance Club Idrija – Cerkno unit, the younger and older members of the PGD Novaki, the Karate Club Cerkno, the Cerkno Basketball Club, the Vidaunk Youth Association, the deputy mayor and the team, the Novaki Tourist Association, the Cerkno Primary School, the Azimut Orientation Club, the Cerkno Swimming Club, cyclists, and the Cerkno Equestrian Society.
PROMOTION: INCLUSION OF GREEN CONTENT
Sustainability is a key part of our promotional strategy. In every new promotional material, we include green guidelines for visitors, which are now part of the destination catalog, the brochure of the Archaeological Park Divje Babe, the hiking trail map, and the newly restored information boards.
We encourage visitors to explore the destination by (e-)bike or by foot, leaving their cars parked. They respect nature by moving along marked paths, as this preserves the safe habitat of numerous animal species. They can enjoy clean drinking water from reusable bottles, which they refill at hospitable locals or other accessible spots. In doing so, we encourage them to handle waste carefully, to separate it, and to bring garbage back down from the hills.
We place special emphasis on supporting the local community, whether through visiting attractions, enjoying the diverse culinary offerings, or purchasing unique souvenirs from local artisans and artists.
With green guidelines, we raise awareness and together with visitors contribute to the sustainable development of our destination.
Sustainability in practice: local providers connect people, nature, and culture
At the end of 2024, a survey regarding sustainable operations in the tourism economy was sent to local providers in the destination by the Cerkno Tourist Board.
A total of 17 businesses participated in the survey. Most of the surveyed businesses (53%) operate in the accommodation sector, followed by hospitality (18%) and transport (12%). The remaining stakeholders include entertainment providers (6%) and other activities such as education and brewing (12%).
The businesses in the survey have been operating in their respective fields for 1 year to over 30 years. Several businesses have a long-standing tradition, indicating stability in the sector.
Most businesses have a limited number of regular employees (most commonly 0 to 6 individuals) and occasionally employ seasonal workers, students, and retirees. Interns are rarely included in the work process.
SUSTAINABLE PRACTICES OF LOCAL BUSINESSES
Energy consumption: 43 % of companies regularly monitor energy consumption, 50 % implement measures to reduce consumption (LED lighting, automatic systems). Only 29 % of companies use renewable energy sources.
Water management: 43 % of companies regularly monitor water consumption, 36 % implement measures to reduce usage, while only 7 % of respondents recycle water or use rainwater.
Waste: 86 % of companies separate waste according to regulations, 64 % reduce plastic waste, and 71 % implement measures to reduce food waste.
Promoting sustainability among guests: More than half of the companies encourage guests to separate waste, but fewer encourage the use of sustainable transport or drinking tap water.
Local support: 64 % of companies prefer local producers, while 50 % support the local community with donations or sponsorships.
Cooperation with the local community: Companies regularly collaborate with local organizations, but only 29 % of companies have expressed that they actively participate in their activities.
Local (and) sustainable practices: Most companies (76 %) acquire 10 % to 75 % of energy from renewable sources. When purchasing goods and services, about half of the companies (50-75 %) prefer local suppliers. 43 % of companies are involved in promoting local biodiversity and preserving landscapes.
The survey results indicate that the tourism economy is diverse, focusing on accommodation and hospitality services. The long-standing presence of companies in the market indicates the stability of the sector, but challenges in employment are evident as most companies employ a limited number of individuals.
Sustainable practices are present but vary significantly between companies. Waste separation and reducing plastic waste are the most widespread practices, while the use of renewable energy sources and water recycling remain less common. Collaboration with local communities and support for local producers are key areas where companies are still improving.
The survey results reflect companies’ awareness of the importance of sustainability and local connectivity, but additional incentives are needed to increase sustainable practices and better integrate local suppliers into business processes.
LOCAL BUSINESSES
We present local businesses that successfully integrate sustainable practices into all aspects of their operations.
Highlighting first are the tourist farms Pri Flandru and Želinc, both of which hold the Green Key certificate, the leading standard of excellence for environmental responsibility and sustainable operations in the tourism industry.
Pri Flandru Tourist Farm, Zakojca
Sustainability is also a way of life. At our farm, sustainability has been practiced by our ancestors. “From fork to fork.” And so, it is today.
We daily strive to reduce waste. A large part of the food grown at home, especially in spring and summer, is unpackaged. We minimize electricity consumption by utilizing natural daylight. We regulate water consumption with attachments on taps and showers, while we use rainwater for watering gardens and flowers. We heat spaces and water with renewable resources such as wood chips, which also includes cleaning and protecting our own forests.
For guests, we use ECO cosmetics in accommodation rooms, the same applies to laundry washing. We do not use disposable cutlery, and packaging for take-home items is made from ECO materials, recycled plastic, or bamboo materials.
Animals have dry barns with straw bedding in winter and free access to natural light and fresh air. From spring to autumn, they are pasture-raised for at least six months.
We collaborate with local suppliers, associations, and clubs – whether through services, donations, or other forms of cooperation.
We have noticed that guests increasingly understand the importance of sustainability, especially foreigners who genuinely appreciate tap water, homegrown vegetables, and even slightly imperfect apples under the apple tree or a basket of foraged mushrooms.
Želinc Tourist Farm
The farm, at first glance, shows a direct connection with nature and respect for its laws. Although we also engage in tourism as a supplementary activity on our farm, we still, or rather because of this, adhere even more closely to natural laws and principles of sustainable development.
Among other things, it has been six years since we received the environmental badge for sustainability, the Green Key. This has given us formal confirmation that we not only follow the development of sustainable tourism but also live it. Through our way of life, work, and philosophy, we strive to attract our guests and, in a way, teach them how to live hand in hand with nature – taking its resources while also giving back to it.
Every year we strive more to become and remain self-sufficient. Most of the vegetables and fruits we offer our guests have a zero-carbon footprint, as they are grown on our land. Among other things, we also have our grains, which we grind at a stone mill, produce our honey, raise cattle, and keep laying hens. At the same time, we work to cover any shortfall with local suppliers. You will not find Coca-Cola or fried potatoes in our offer – everything is based on home-grown juices and seasonally prepared food.
Our view is that gastronomic sustainable tourism can present and bring closer to people a way of life lived by our ancestors, which is the only true way. Slovenia is generally a green destination. Although we like to look to Western nations for inspiration, we can take pride in ourselves and serve as an example to others in developing various sustainable practices and caring for a clean environment.
Fina kava, coffee roastery and mobile coffee shop
At Fina kava, I have been looking for ways to reduce the negative impact on the environment from the very beginning and contribute to the development of the local community. In coffee catering events, wherever possible, I prioritize reusable cups, as I want to reduce the usage of single-use packaging. When such cup usage is not feasible at events, I use paper cups.
I also consider sustainability in the packaging of coffee. The bag in which I receive green coffee for roasting consists of a paper outer layer and an inner plastic wrapping. I reuse the plastic part for waste, while the paper wrapping is used for sending packages, which reduces the need for new packaging.
I also take care to reuse coffee grounds, which I store in a special container. Coffee grounds are excellent for garden use, as they serve as a natural fertilizer.
I operate very locally and am grateful for the support of locals, local organizations, and businesses, which allows me to remain true to my environment. Many customers already choose to have their coffee ground in their own containers.
Despite numerous challenges, I am motivated in my sustainable endeavors by the belief that we all need to contribute to a better future. The positive feedback from guests and their willingness to adopt sustainable practices further encourages me to seek new solutions and improvements.
Zajc Brewery
At Zajc Brewery, we pay special attention to sustainable practices. Our equipment is custom-made by a local company, which allows optimization of production and greater energy efficiency. We follow efforts to reduce water and energy consumption, use recycled packaging, and harness solar energy.
In the process of cooling the wort, we utilize thermal energy to heat water, which further reduces energy consumption. Our commitment to sustainability also includes collaboration with a local farm, where we produce snacks from beer pomace that pair excellently with our craft beers, thus utilizing all resources without creating waste.
Of course, we also face challenges in sustainable operations. One of the larger ones is finding a balance between economic goals and sustainable practices. Implementing sustainable solutions may require larger initial investments, but we believe these are beneficial in the long run for both us and the environment.
It is also not always easy to change habits and beliefs both among employees and visitors.
The motivation for sustainable practices stems from our responsibility to the environment and future generations. We believe that sustainable tourism is crucial for the future of the brewery, as guests increasingly appreciate destinations oriented towards sustainability.
Zajc Brewery is not just a place where we enjoy excellent beer, but also a space where we support sustainable initiatives and the preservation of natural resources. Our visitors are often excited about our sustainability efforts and appreciate our involvement in the local community and our efforts to reduce environmental impacts. We focus on various sustainability areas, such as monitoring energy and water consumption, reducing single-use waste, minimizing pollution, and involving local suppliers. In doing so, we support both the environment and the local economy.
Our sustainability policy is based on the principles of responsibility, quality, and respect for natural resources. Zajc Brewery is therefore proud of its sustainable practices that ensure long-term benefits for both our company and the wider community.
